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Cinema Salem Thanks Service Workers and Organizations

May 10, 2021

Lifebridge North Shore Staff Appreciation Movie Night – Friday, May 7, 2021


Lifebridge North Shore is grateful for Cinema Salem hosting our team for our first staff outing in over a year. Cinema Salem is thanking service workers and organizations for their extraordinary efforts during the year of COVID.  The cinema is turning its screens over to nonprofit organizations before opening to the general public Memorial Day weekend.

“Service organizations, their staff and volunteers, helped hold our community together during the COVID crisis,” observed Marshall Strauss, co-owner of the cinema.  “From now until we open to the general public, we want to thank these dedicated people for all they have done,” he added. The five week program is called “Celebration of Service.”

Jason Etheridge, Executive Director of Lifebridge North Shore said, “We are so appreciative to Cinema Salem for providing a fun night out for our staff. It has been a difficult and trying time for our organization with three locations, however we are still working hard to serve homeless and vulnerable individuals who depend on us. This evening will be a nice opportunity to bring our team together for an enjoyable event at a valued Salem community landmark.”

Cinema Salem is inviting nonprofit organizations and other service organizations to assemble their own audience, bring a film, and take over one or more theaters for private screenings.  Cinema staff will provide free soda and popcorn. Other organizations involved in Celebration of Service include Metastatic Breast Cancer Foundation, Plummer Youth Promise, Raw Art Works, Root NS, Salem Pantry, and Women’s Friends Society

About Cinema Salem

Cinema Salem is a four-screen theater that traditionally shows first run and specialty films.  It has hosted film festivals such as Salem Film Fest and Salem’s Horror Fest as well as live performances. The venue closed in March 2020 due to COVID.  Marshall Strauss and his wife Elaine Gerdine bought the cinema in September 2020.  As noted, it expects to open to the general public in late May 2021. A crowdfunding campaign on Indiegogo will help raise funds for maintenance and upgrades to the space.

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